Foursquare, Zynga, Nike+, and Groupon are some of the brands who use gamification to deliver a sticky, viral, and engaging experience to their customers. Each understands how core game mechanics such as points, badges, levels, challenges, and leaderboards will engage your consumers with reward structures, positive reinforcement, and feedback loops. Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status.
Advergaming – combining advertising and gaming – has been in heavy use for over a decade. It is generally a fun game with ads thrown on top. Gamification suggests a something deeper.
What is Gamification?
Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.
The term is used more and more as the mainstream accept gaming as a defacto form of media and many look to see how it can be used outside of pure entertainment. The discussion reminds me of serious games. A serious game is a game designed for a primary purpose other than pure entertainment. The “serious” adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion, and politics.
RMC is available and excited to collaborate on more gamification projects. With over a decade of gaming experience on browser and mobile, RMC can successfully combine the wining formula of gaming with your educational, marketing, or training needs.
Here is some more great information.
Watch Slideshow 1
Watch Slideshow 2
- Gamification Theory and Practice: Fun is the Future. Wow, this is one is fantastic!
- Gamification in Education: Gamifying The Classroom
- Gamification in Marketing: American Gamester: Jay-Z’s ‘Decoded’ Gets Gamified